BBN International

The World’s B2B Agency.

A global B2B marketing partnership united by a single vision – To be ‘The World’s B2B Agency’ by creating the next generation of B2B.

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B.

Working together, our combined advantage means we significantly influence what can be achieved when a business talks to another business. We’re proud to stand for full service capability; spanning strategy, creativity, technology and implementation.

The BBN attraction.

BBN is driven by a passion for developing and sharing industry-leading processes, systems and intellectual property. Our core strength lies in our structured approach, underpinned by focused management.

With the alignment of over 1,130 people working across five continents, we collaborate daily in real time across territories to support our clients in every discipline. Our global service matrix model ensures that our clients have access to the exact skills, industry expertise and geographic footprint that they need, where and when they need it.

Beyond our collaboration and focus, we constantly innovate, and have created the world’s only truly integrated B2B marketing toolkit, BBN Navigator. Navigator defines best practice B2B marketing methodologies, processes and tools. Enabled by our international learning and development program, it has been adopted in all agency locations.

“When we had to launch our brand communication campaign across four different countries, having access to a communication agency network was a must. BBN partners provide very professional support in terms of coordination and consistency.” Etienne Bouquet,General Manager, Dow Seeds Europe

The benefits of BBN.

The BBN benefit is that clients get the best of both worlds. This means experiencing the creativity and personal attention of dealing with a locally based agency, while having the support of a large, international organisation. This combination delivers campaigns through the extensive reach of an international framework, coupled with the creative and entrepreneurial flair of independent agencies. This enables worldwide marketing strategies to be rolled out efficiently and effectively.

The future is bright.

We’re embarking upon further expansion. To ensure the success of new international client projects we’ll enter more key locations to gain more scope and integrate more agencies and clients.

Our vision to be ‘the world’s B2B agency’ by creating the next generation of B2B is a challenging one, but we have the strategy, the plan and the team to make it happen.

navigator

STRATEGY

Our Brand Asset Management (BAM) toolkit provides a proven, effective and highly collaborative approach to brand development and management.

CREATIVE

Our Creative Toolbox (CT) includes different methodologies to help us find those ideas that truly inspire our target groups while continuously boosting the respective brand on all levels. The results are called Big Long Ideas.

CONNECTION

C-Map is BBN’s proprietary process for multi-channel connection. It gives B2B brands a framework and strategy to maximise the effectiveness and profitability of campaigns.

ACTIVATION

Our International Account Management toolkit ensures consistent execution of our proven Go-To-Market strategies to better connect your internal and external audiences.

If you would like to know more about our international network, click here.