Positioning Kantar Media as the undisputed and indispensable expert in « media data », proving essential for decision-making in all areas of monitoring, measurement, and media strategies?Transforming Kantar Media’s image, in line with market growth and evolution, as well as digital revolution.

By setting up a media relations strategy around 2 axis:

1st Axis: create expert content by capitalizing on Kantar Media’s 3 historic entities using a transversal approach to targeting financial/radio/TV Medias.

2^nd Axis: Enhance Kantar Media’s social media/digital expertise focusing on more specialized medias (defined vocabulary, media training and spokesperson positioning)